Pricing
Serve or Managed. Your call.
Pick self-serve if you want to build it yourself, or fully managed if you want our team to run it for you.
Serve
Best for in-house teams and agencies that want to build and brand their own analytics.
$20 / seat / month
+ $100 / workspace / month
White-labelling: Custom
Build your own analytics app, with your own data. White-label it as your own software.
- Connect your own BigQuery or Google Sheets
- Build your own pages, dashboards & widgets
- Native dashboards: drag-and-drop builder for users to create their own views
- BI dashboards: team-wide dashboards for everyone to view, built by your Editors
- Embed existing Looker Studio or Power BI reports
- White-label + custom domain (add-on)
- AI-ready: connect Claude or any LLM to your data
Most popular
Managed
Best for DTC brands that want a data team without hiring one.
$Custom
We build, run and maintain the whole analytics stack for your brand.
- 100+ done-for-you BI dashboards
- Accessible within 48 hours from onboarding
- Custom-built data model (fulfilment, fees, refunds, FX and more)
- Native dashboards: drag-and-drop builder for users to create their own views
- BI dashboards: team-wide dashboards for everyone to view, built by us
- Eric the in-app AI analyst, trained on your brand
- Ongoing customisation hours
- Dedicated account manager
Already a customer? Manage billing →
Compare
Serve vs Managed — what's in each.
A quick side-by-side so you can pick the right setup for your team.
| Feature | Serve | Managed |
|---|---|---|
| Setup | ||
| Done-for-you setup by our team | ||
| Dedicated account manager | ||
| Data connections | ||
| Connect your own BigQuery | ||
| Connect your own Google Sheets | ||
| 650+ managed connectors | ||
| Dashboards & building | ||
| 100+ pre-built BI dashboards | ||
| Drag-and-drop dashboard builder | ||
| Build your own pages & widgets | ||
| Embed Looker Studio or Power BI Dashboards | ||
| Custom work | ||
| Custom formulas & metrics | ||
| Custom-built data model (fulfilment, fees, refunds, FX and more) | ||
| Free customisation hours every month | ||
| AI & integrations | ||
| Eric AI analyst | ||
| MCP server (Claude / LLM access) | ||
| Apps | ||
| Desktop App | ||
| Mobile App | ||
| Branding | ||
| White-label + custom domain | Add-on | |
| Custom email sender | Add-on | |
| Billing | ||
| Billing | Per seat + workspace | Per store, custom |
- Setup
- Done-for-you setup by our teamServeManaged
- Dedicated account managerServeManaged
- Data connections
- Connect your own BigQueryServeManaged
- Connect your own Google SheetsServeManaged
- 650+ managed connectorsServeManaged
- Dashboards & building
- 100+ pre-built BI dashboardsServeManaged
- Drag-and-drop dashboard builderServeManaged
- Build your own pages & widgetsServeManaged
- Embed Looker Studio or Power BI DashboardsServeManaged
- Custom work
- Custom formulas & metricsServeManaged
- Custom-built data model (fulfilment, fees, refunds, FX and more)ServeManaged
- Free customisation hours every monthServeManaged
- AI & integrations
- Eric AI analystServeManaged
- MCP server (Claude / LLM access)ServeManaged
- Apps
- Desktop AppServeManaged
- Mobile AppServeManaged
- Branding
- White-label + custom domainServeAdd-onManaged
- Custom email senderServeAdd-onManaged
- Billing
- BillingServePer seat + workspaceManagedPer store, custom
