One app. All of your reports.
Serve · Self-serve analytics

Your dashboards. Your menu. Your order.

Stop bookmarking a dozen Looker Studio links. Serve lets you embed every dashboard you've already built, create new ones from Google Sheets or BigQuery, and organise it all into one workspace — structured exactly the way you and your clients need it.

$12.50 / seat · $99 / workspace · white-label optional

Your menu structure
Acme Store
Performance Summary
Paid Media
Meta Ads (Looker)
Google Ads (Power BI)
Retention
Client: Northside
Weekly Board Pack
How Serve works

Every dashboard. One place. Finally.

Your menu. Your order.

Build the navigation yourself — pages, sections and sub-sections. Group reports by client, by channel, by brand, by whatever makes sense. No more scrolling a flat list of tabs to find the number you need.

  • Custom pages and sections
  • Group by client, brand or channel
  • Drag to reorder, rename anytime

Embed what you've already built.

Looker Studio, Power BI, Tableau, a Sheet, any iframe — drop your existing reports straight into your workspace. One central place instead of a dozen bookmarks.

  • Looker Studio & Power BI
  • Any embeddable report or iframe
  • Live, always up to date

Or build dashboards in the app.

Connect Google Sheets or BigQuery and build native dashboards with a drag-and-drop builder — charts, scorecards, pivot tables and custom formulas. No code.

  • Charts, scorecards, pivots
  • Custom metrics and formulas
  • Personal views or team-wide
Connect your data

Your data. Your infrastructure.

Serve sits on top of what you already have. Connect BigQuery or Google Sheets, or simply embed the reports your team built elsewhere. Nothing to migrate.

BigQuery

Point Serve at your warehouse and build on your own models.

Google Sheets

Anything already living in a Sheet becomes a live dashboard.

Embeds

Looker Studio, Power BI, Tableau or any iframe URL.

Invite your whole team

Granular permissions decide who sees which pages and dashboards.

White-label it

Custom domain, your logo, your colours, your login page — present it as your own software.

Get started

Build your analytics stack the way you want it.

Sign up, connect a source or paste in an embed link, and have your first page live in minutes. Not sure whether Serve or Managed fits? We'll show you both.